We help our clients to better understand how people think, act, and make sense of the world
The Geneva Insight Network (GIN) empowers partners and clients to tackle complex global challenges through innovative, people-centred research. We harness the power of social scientific methods to inform decision-making with a deep understanding of people in real-world contexts. Our approach bridges the gap between academic insights and practical solutions, enabling organisations to plan and create strategies grounded in deep insight into people’s experiences and behaviour.
Drawing on disciplines like anthropology and methods such as applied ethnography, we help clients understand the ways in which people think, act, and create meaning in the world. We work with them to reframe problems, ask culturally relevant questions, and generate fresh perspectives on challenging issues. Combining qualitative research with large data sets, we are able to provide nuanced analysis of broader systemic patterns, enriching quantitative approaches to reveal the deeper motivations behind human behaviours.
We work across public and private sectors – from retail and technology to education and digital health. We specialize in deep research and nuanced analysis of how people make sense of their world. We partner with clients to uncover cultural insights and social dynamics that inform strategic decision-making, reveal new market opportunities, and help develop more sophisticated organizational strategies.
Our focus on human motivations and decision-making processes leads to solutions that address real-world challenges and drive meaningful impact. We turn insights into tangible results, generating pathways for action based upon the ways that people make sense of the world and do the things that they do.
