Why what we do matters to you.
We provide deep understanding of people’s needs and behaviours
We provide rich, contextual insights into how people think, behave, and make decisions in real-world settings. This level of understanding helps organizations design products and services and align culture and values in ways that create meaningful connections with both customers and employees. Our approach reveals the often invisible patterns that shape both user experiences and organizational dynamics.
Our approach to research design is people centred
By focusing on human experience, we help organizations innovate both externally and internally. Our research grounds product and service development in real-world experience, while helping align organizational culture with stated values. We help test and refine both customer-facing initiatives and internal transformations, identifying opportunities for authentic engagement and positive change.
We transform insights into strategic Impact
Our approach transforms insights into actionable recommendations. For customer-facing initiatives, this means creating products and services that genuinely resonate. For organizational development, it means building cultures that align with strategic goals and values. We help bridge the gap between aspiration and implementation in both domains.
We help you to drive engagement
By engaging stakeholders meaningfully in the research process, we help build lasting trust and buy-in. Whether working with customers or employees, our methods create powerful narratives that connect decision-makers with the people they serve and lead. This dual focus helps organizations create coherent experiences across all touchpoints.
Some of the capabilities that we offer:
We specialise in utilising social scientific research to generate impactful insights and strategies. Our approach prioritizes meeting people where they are – in public spaces, online, and in their daily lives – to understand behaviour in context. We are adept at mixing and combining a variety of research methods for confident outcome-based decision making. For example, our in-situ approaches triangulate behaviours and attitudes on a quantitative scale, backed by qualitative approaches for richness and depth. Our methods include:
In-Context Research
- Ethnographic studies: Immersive observation and engagement to uncover the relationships between perceptions, beliefs, and actions
- In-situ interviews: Real-time conversations and observations that capture authentic behaviours and attitudes
- Experience mapping: Understanding user journeys and touchpoints in detail
Deep Dive Methods
- In-depth interviews: Rich conversations with individuals and small groups
- Group discussions: Focused sessions with small groups to explore shared experiences and perspectives
- Online communities: Digital engagement to gather ongoing feedback and track routines and experiences
Quantitative Insights
- Surveys and longitudinal studies: Tracking patterns and changes over extended periods
- Advanced statistical analysis: Understanding relationships and identifying key factors
- Data modelling: Uncovering hidden patterns and groupings
Bridging Data and Culture
We combine quantitative rigour with cultural understanding. While data shows us what is happening, qualitative research reveals why it matters. This dual perspective enables more nuanced, effective decision-making.
